An AI that knows your practice
One folder on your own computer holds what the practice knows. Every AI tool you use starts from it, never from scratch.
Speaker · Medicine · Dentistry · Law · AI
Inspire. Educate. Take your event to the next level.
Keynotes and workshops on AI for medicine, dentistry and law. Your attendees leave with working tools that save time, save money and make money.
Elective medicine
AI
Legal
Keynotes
US Coast Guard Captain
Build Your AI Brain
Government00Your meeting
Level up your next meeting or event
Talks that inspire, educate and inform. Attendees leave with working tools.
- 01Medical
Medical marketing that converts.
More patients, more time. Next-level medical marketing for practices, pharmaceutical and device companies.
- 02Law
Legal marketing that brings in cases.
Law Advertising Agency builds it for firms, and Steve trains Florida attorneys to use AI safely.
- 03AI
Build Your AI Brain.
A brain that does the marketing work for you: every case, review and photo a practice owns, turned into finished marketing.
- 04Speaker
Attendees leave with working tools.
Medical, dental, law and AI sessions that save time, save money and make money.
- 05On the water
USCG Licensed Captain.
25 Ton Master. Sarasota Bay, the passes and the Gulf of Mexico.
Merchant Mariner Credential
Master 25 Ton · OUPV
- 06Government
A voting seat on Sarasota's coast.
Coastal Advisory Committee: dredging, waterway grants, the passes and the beaches.
Keynote
On stage
Law keynotes
Conference halls
Keynotes
Workshops
01About
Meet Steve Schadt
For 20 years Steve Schadt has built marketing that converts for medical practices, pharmaceutical companies, device companies and law firms.
His company runs every day on an AI brain he built. On stage he shows practices and firms how to build their own, and attendees leave with tools they can use the next morning.
Off stage he is a USCG Licensed Captain, a 25 Ton Master and a voting member of Sarasota County's Coastal Advisory Committee.
02Medical background
Medical marketing that converts
Twenty years building marketing for medical practices, pharmaceutical companies and device makers.
- Plastic surgery, dermatology, eye, laser, med spa and dental
- Pharmaceutical and device companies
- Before and afters, reviews and video
Plastic surgery
Aesthetics
Medical devices
Eye and laser
Med spa
Pharmaceutical
Dental
Operating room
03Legal background
Legal marketing, and AI without the malpractice
Law Advertising Agency builds marketing for law firms. Steve teaches Florida attorneys to use AI safely, on the firm's own machines.
- AI in the Firm, Without the Malpractice: a Florida Bar CLE
- Personal injury, insurance, estate and family firms
Hurricane claims
AI in the firm
SEO and analytics
Bar CLE talks
Medical malpractice
CourseAI in the FirmWithout the Malpractice
Florida BarCLE providerLaw Advertising Agency
04The method
Every practice already owns its best marketing. A brain turns it into finished marketing.
05AI products
Build Your AI Brain
A brain is one folder and an AI assistant that knows the practice cold. It never starts from scratch and never needs the practice explained again.
Feed it every before and after, review and photo. It builds the reels, the slides, the review cards, the newsletters and the follow-up. Medical Advertising Agency runs on the same system every day.
Find any asset in seconds
Before and afters, reviews, logos and team photos, gathered from everywhere they live into one place.
Turn reviews into marketing
Every review from every site in one file, ready for review cards, a review video and every email.
Win back patients who didn’t book
A personal reply on day 1 with matching cases, then follow-up on day 7, 14 and 30, written for you.
Make slides without a designer
Before and afters in. Branded, labeled slides out, at every size social media needs.
Produce video without an editor
Automate video production without Photoshop, Premiere or a motion designer. Your AI brain and the tools you already have bring ideas to life, without a big budget.
Every patient guided, pre-op to day 60
Guides, surgery-day notes, follow-up and a day 30 review request, written and sent for every patient.
06Speaker Kit
A speaker kit for every meeting
Medical, dental, law and AI. Each kit carries the session, the objectives, the formats, the reel and the headshots your program committee needs.
All speaker kits and downloads →
01Medical kit
Building a Brain for Your Practice
Cases, reviews, slides, emails and video, all from one brain on the practice's own computer.
20 min keynote · 60 min session · 90 to 120 min hands-on workshop · in-office lunch-and-learn
02Dental kit
Building a Brain for Your Dental Practice
Smile cases, reviews, slides, emails and video, all from one brain on the practice's own computer.
20 min keynote · 60 min session · 90 to 120 min hands-on workshop · in-office lunch-and-learn
03Law kit
Building a Brain for Your Firm
An AI that lives on the firm's own computer, knows the firm and grows with it.
Keynote · conference breakout · hands-on workshop
04AI kit
Building a Brain for Your Business
An AI that lives on the business's own computer, knows the business and grows with it.
Keynote · conference breakout · hands-on workshopFor event organizers: download headshots (ZIP) · speaker.schadt.com
Building a Brain for Your Practice
Nine chapters. Each one is a job the brain takes off the team.
Chapter 02Every asset, in one place- Chapter 03Before and afters in. Slides out.
Chapter 08Build videos with your brain
Slides from the talk. Cases and patients shown are AI-generated examples.
More talks
What Feels Right Is Usually Right
Intuition as a marketing strategy. Intellectual and intuitive choices usually land in the same place, and intuition gets there faster. The strongest marketing is the work a business feels strongest about.
Keynote for medical, law, AI and business audiencesGetting Found in a World Without Clicks
How people now find a practice through ChatGPT and AI answers, and the work that puts a practice inside the answer: schema, entity signals, reviews and the pages a site feeds the engines. Live pulls from a market the audience names.
Medical, AI and business meetingsAI in the Firm, Without the Malpractice
Using AI on the firm's own machines, behind its own passwords. Florida Bar Ethics Opinion 24-1, ABA Formal Opinion 512, eight questions for any AI vendor and a one-page firm AI policy.
Florida attorneys, bar sections, technology CLE40 Hours of Calls, Without Listening to One
A month of recorded calls, transcribed on the practice's own computer and read by AI at once: missed calls, new patients, bookings, follow-ups owed and revenue by source.
Practice management, firm management, sales and operations tracksStory Driven Marketing: the Value of Real Patient Stories
Real patients on camera, start to finish: who to ask and when, the questions, the shoot, storing and cutting large video files, and one story used across ads, the website and email.
Medical meetings; client and customer versions for law and businessReviews Without Asking
The follow-up system that brings in reviews every week: text and email after every visit, the timing and the wording. Reviews also decide which businesses AI answers name.
Medical and business meetingsLive Market and Competitor Teardown
The audience names a market and it is taken apart live: who advertises there, who holds the top of the map and why, who the AI engines name, and the open ground.
Medical, law, AI and business audiencesMarketing Horror Stories
Real ad accounts read on stage: junk conversions, audiences that never call, ads shown to people who will never buy. Then the fixes: true lead sources, AI to qualify leads, and cheap creative tests.
Medical, law and business meetings07What audiences say
“This session was fantastic. Steve Schadt is the BEST; his energy and presence were palpable throughout his enthusiastic presentation. He is simply outstanding.”
“Great ideas! I have a lot to implement. Thanks. Very well organized and well done.”
“Good content with ideas that can be put into action right away!”
“I learned how social media can help the practice and how to use internet marketing tools. It was Great!”
“I knew very little about the benefits of social media so I learned a lot - very well done”
“I learned how to break down and analyze my practice design and copy”
“Excellent, I learned important tips about photography.”
“I started looking at objections from a different perspective and found out the importance of following a script to overcome objections.”
“It was great - I learned how important any call to the practice is, even if they are not ready.”
08Local government
A voting seat on the Coastal Advisory Committee
Steve is a voting member of Sarasota County's Coastal Advisory Committee. It advises the County Commission on dredging, waterway grants, the passes and the beaches.
Voting at-large member, appointed by the Board of County Commissioners
Dredging, inlets and the passes
Waterway grants and beach nourishment
New Pass bridge
New Pass sandbar
Big Pass
Bird Key grass flats
Map: Anna Maria IslandLongboat sandbar
Book a talk
Give your attendees a talk they’ll remember
Your members leave with working tools that save time, save money and make money. Send the meeting, the date, the city and the audience.
On the water
USCG Licensed Captain.
25 Ton Master. Sarasota Bay, the passes and the Gulf of Mexico.
Inshore3 ftthe flats